Risk and Innovation Communications
Base12 is helping innovators of all types put new ideas into practice. Startups, large companies, and NGOs deploying new solutions in climate technology, synthetic biology, biomanufacturing, sustainable development, and more have benefited from Base12’s strategic communications guidance.
Base12 was founded on the philosophy that your communications strategy should be a foundation for success in a world awash in risk. Communications strategy is a method that helps make your case, leverages your wins and builds relationships with your audience. It should give you the footing to stay focused, and the agility to pursue opportunity.
Some clients
Make these capabilities yours:
Communications strategy
Making the case for an innovation is often about communicating risk, and the potential payoff. Base12 can describe a strategic approach for all of your audiences, and then make it stick.
Content creation
Bring the facts that can back up your case. Base12 makes your writing and presentations as compelling as they can be.
Tracking and analysis
Data is everywhere. Impressions, visits, conversions and other data can be leveraged into action.
Public
relations
Make sure you approach your audience professionally—and as human beings. Tell an authentic story online, in a speech, or the elevator. Get the most out of your milestones.
Monitor and respond
Track where you and your ideas—and your competitors, are being mentioned. Make sure you are part of the conversation.
Crisis communications
How you respond to problems will define your future. Prepare for tough transitions, preserve your brand, get back on track.