Strategic communications
for innovators
Base12 is helping innovators of all types put their ideas into practice. Startups, large companies, and NGOs deploying new solutions in climate technology, synthetic biology, biomanufacturing, sustainable development, and more have benefited from our strategic communications guidance.
Base12 was founded on the philosophy that your communications strategy should be a foundation for success in the real world. It should be a place to make your case, leverage your wins and build relationships with your audience. It should give you the footing to stay focused, and the agility to pursue opportunity.
Some clients
Make these capabilities yours:
Communications strategy
A strong foundation for communicating your innovation or business model will pay off over the long run. Base12 can describe a strategic approach for all of your audiences, and then make it stick.
Content creation
Every new venture is scrutinized for how it connects with an audience, and if the facts can back up that connection. Base12 makes your writing, video or presentations compelling and authentic.
Tracking and analysis
Data is everywhere. Use it to make sense of your world. Impressions, visits, conversions and other data can be leveraged into action.
Public relations
Make sure you are working with journalists professionally—and as human beings. Tell an authentic story online, in a speech, or the elevator. Base12 helps our partners get the most out of their milestones.
Monitor and respond
Track where you and your ideas, and your competitors, are being mentioned in the news. Base12 delivers reports that are easy to digest and act upon.
Crisis communications
How you respond to problems will define your future. Base12 can help smooth a tough transition, preserve your brand, and get things back on track.